UCO School of Design Dominates Student Awards at OKC ADDYs
March 4, 2025
The University of Central Oklahoma School of Design brought home 35 total awards, 32 of the 50 student awards and three special awards, presented at the 2025 Oklahoma City American Advertising Awards (ADDYs).
Central design students picked up 16 gold, 11 silver and five bronze awards for their work. The university also swept the special judges awards.
Madison Howe, a senior graphic design major from Oklahoma City, won the Best of Show – Student Award for their package design “Merry Go Rolls.” Trenten Watkins, a junior graphic design major from Oklahoma City, won the Special Judges Layout – Student Award for their book design “War of the Worlds” and Lan Nguyen, a senior graphic design major from Oklahoma City, won the Special Judges Package Design – Student Award for their package design “Tropi.”
Additionally, UCO received the BRAGGY Award for the 15th consecutive year, which is awarded to the university with the most winners. Gold ADDY winners will move forward to compete in the district 10 regional competition, followed by the National American Advertising Federation Awards.
“Once again, the local design community recognizes the high caliber of UCO graphic design students and the work they produce while in our program. This is especially important as many of our students remain in the area after graduation and the ADDY awards are the perfect opportunity to showcase their design skills to future employers," said Valerie Settles, Ph.D., director of the UCO School of Design.
“Our students have changed the face of the professional workplace in Oklahoma City and beyond, and we are so proud of all they’ve accomplished. It is a special accolade that senior Madison Howe was awarded Best in Show—a significant achievement among all the fantastic student work produced from all local universities.”
Individual ADDY awards winners for UCO include:
Sales and Marketing – Product of Service Sales Promotion Packaging
- Gold—Madison Howe, senior, graphic design, Oklahoma City
- Gold—Lan Nguyen, senior, graphic design, Oklahoma City
- Gold—Josselyn De La Cruz, senior, graphic design, Moore, Oklahoma
- Gold—Audrey Pumphrey, senior, graphic design, Edmond, Oklahoma
- Silver—Audrey Pumphrey, senior, graphic design, Edmond, Oklahoma
- Silver—Emma Thompson, senior, graphic design, Oklahoma City
- Silver—Mouse Jones, senior, graphic design, Oklahoma City
- Silver—Madison Howe, senior, graphic design, Oklahoma City
Collateral Material – Special Event Materials
- Gold—Drayeson Swanegon, junior, graphic design, Oklahoma City
- Gold—Madison Howe, senior, graphic design, Oklahoma City
Collateral Material – Publication Design – Magazine Design
- Gold—Elijah Godinez, junior, graphic design, Edmond, Oklahoma
- Gold—Eric Lynch, junior, graphic design, Edmond, Oklahoma
- Gold—Katelynn Potts, junior, graphic design, Edmond, Oklahoma
- Silver—Gabrielle Warriner, junior, graphic design, Edmond, Oklahoma
- Silver—Chloe Falls, Latex Magazine, junior, graphic design, Edmond, Oklahoma
- Bronze—Payton Stephens, sophomore, graphic design, Broken Arrow, Oklahoma
Collateral Material – Publication Design – Book Design
- Gold—Trenten Watkins, junior, graphic design, Oklahoma City
- Gold—Kara Morgan, junior, graphic design, Comanche, Oklahoma
- Gold—Katelynn Potts, junior, graphic design, Edmond, Oklahoma
- Gold—Tate Quintero, junior, graphic design, Purcell, Oklahoma
- Silver—Taylor Keys, senior, graphic design, Edmond, Oklahoma
- Silver—Ian Kester, senior, graphic design, Oklahoma City
- Bronze—Victoria Bevien-Guevarra, junior, graphic design, Oklahoma City
Direct Marketing
- Silver—Creighton Hofen, sophomore, graphic design, Enid, Oklahoma
Online/Interactive Social Media – Single Execution
- Gold—Audrey Pumphrey, senior, graphic design, Edmond, Oklahoma
Cross Platform – Integrated Campaigns – Integrated Advertising Campaign – Consumer Campaign
- Gold—Laura Andrews, senior, graphic design, Yukon, Oklahoma; Emma Thompson, senior, graphic design, Oklahoma City; Ren Hackworth, junior, graphic design, Norman, Oklahoma; Ines Gonzales, senior, graphic design, Oklahoma City; Renee Martin, graduate, illustration MFA, Tulsa, Oklahoma; Josselyn De La Cruz, senior, graphic design, Moore, Oklahoma; and, Tate Quintero, junior, graphic design, Purcell, Oklahoma
- Bronze—Audrey Pumphrey, senior, graphic design, Edmond, Oklahoma
Cross Platform – Integrated Campaigns – Integrated Identity Campaign
- Gold—Laney Conner, junior, graphic design, Lindsay, Oklahoma
- Silver—Madison Howe, senior, graphic design, Oklahoma City
- Bronze—Emma Minyard, senior, graphic design, Oklahoma City
Elements of Advertising – Film, Vido and Sound
- Silver—Ren Hackworth, junior, graphic design, Norman, Oklahoma
Elements of Advertising – Film, Vido and Sound – Animation or Special Effects
- Bronze—Joel Woodland, senior, graphic design, Oklahoma City
The ADDYs are the largest competition in the U.S. for advertising design, attracting more than 40,000 entries every year. The ADDYs are a three-tier competition, starting with local club competition, in which winners are invited to compete at the second-tier district level. District ADDY winners are then invited to compete on the national stage.
For more information about the UCO School of Design, visit design.uco.edu.
For more information about the UCO College of Fine Arts and Design events, visit cfad.uco.edu.
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Cutline: The University of Central Oklahoma School of Design brought home 35 total awards, 32 of the 50 student awards and three special awards, presented at the 2025 Oklahoma City American Advertising Awards (ADDYs). Pictured is a group of UCO School of Design students at the 2025 Oklahoma City ADDYs.
